Boyne Highlands Resort today announces the recent appointment of Bobbie Rathjens as the resort's Director of Marketing. The announcement was made by Mike Chumbler, Boyne Highlands' president and general manager. As Director of Marketing, Rathjens is responsible for developing the overall marketing strategy for the resort, directing initiatives to support growth in visitation, occupancy and resort assets, as well as guest loyalty.
Rathjens comes to Boyne Highlands with significant expertise and work experience in specialized areas of digital marketing, social media, and web design. She most recently worked for Active Marketing as Senior Account Manager and Strategist overseeing multiple client accounts and their respective marketing strategies. Previous roles include serving as Social Media Strategist for Afia, Inc.; Corporate Social Media Strategist for McLaren Health Care; and Marketing Specialist for McLaren Northern Michigan. Rathjens also has experience in event management, and communications.
"Bobbie is an ideal fit to our team," said Mike Chumbler, president and general manager of Boyne Highlands Resort. "We look forward to her positive influence and are happy to have her aboard."
"I'm excited to make a positive impact quickly, and above all honored to be a member of the Boyne Highlands team," said Rathjens.
Boyne Highlands Resort is the largest ski resort in Michigan offering 435 skiable acres, mile-long runs, the highest vertical terrain in the Lower Peninsula, and over 400 guest accommodations. The resort has long been a favorite family destination with diverse wintertime experiences from Zipline Adventures, to fat tire snow biking, cross country skiing, snowshoeing, and tubing, right alongside mountaintop dining, spa, and horse-drawn sleigh and trail rides.
During the summer, the resort beckons with four championship golf courses, the enchanting Young Americans Dinner Theatre, fishing, mountain biking, Segway tours, and much more.
Rathjens can be reached at email@example.com or by calling 231.526.3044.
To learn more about Boyne Highlands Resort, please visit boynehighlands.com, or call 866.759.3530.
Boyne Highlands Resort is a family-owned, four-season destination located in Harbor Springs, Michigan. Established in 1963, Boyne Highlands is the largest ski area in Michigan's Lower Peninsula with 435 skiable acres and also offers the highest vertical terrain. Resort attractions include cross country skiing, snowshoeing, fat tire snow biking, tubing, Zipline Adventures, 81 holes of golf, spa, lift-serviced mountain biking and Bike Park, kids' programs, lodging, meeting and wedding facilities and real estate. Boyne Highlands has been recognized by the readers of OnTheSnow.com as Midwest's Favorite Downhill Terrain, named the Best Ski Resort in Michigan by The Oakland Press and offers Golfweek's Best Courses You Can Play. Boyne Highlands is a member of the Boyne Resorts family of resorts and attractions.◂ Return to Deals & Packages